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The point is that the money has already been lost. When making investment decisions, you should only wonder what it will cost from now on and what it will make from now on. The sunk cost 'fallacy' has also been used the other way around BTW: some people have argued that 'it would be...

But even 'within' one product George's logic applies: You don't count the dollars that are already in the project - they are sunk costs. You can really only count what the incremental costs of holding on to a particular project will be, and what the incremental revenues will be, and make your...