It seems to apply to almost any collector-type edition of 2 discs or more. The weekly ad shows "Friends" and "OZ" sets as $49.99 "before savings." Then it also shows the new "Jerry Maguire" SE as $17.99 "before savings." A bit disappointing that you have to harangue the cashier to get it...
Not to speak for George, but there are several intriguing titles for May 7:
Star Trek: TNG Season 2
Ocean's Eleven (2001)
Old Yeller
Pollyanna
Swiss Family Robinson
The Parent Trap
Blood Simple
Ripping Friends