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Warner (and New Line) are releasing on both formats. Therefore, HP and LotR will also be on BD if they are on HD DVD.

Or giving the players for free. That'd make it an instant success. Great strategy - not.

Wrong. Betamax came out a full year before VHS. Dreamcast launched 15 months before PS2.

If I were Toshiba, I'd kill HD DVD and launch SED screens already. That'd be a double service to the enthusiast community.