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It’s a new thing that Regal rolled out this year - one ad in the middle of the trailer roll, presumably something that the sponsor has paid a premium price to place in front of a larger, more captive audience. I don’t love it but it’s not the end of the world either. For at least the past...

A quick point and a serious question: -Running a commercial theater multiplex costs more in overhead and movie rental costs than it grosses in revenue from ticket sales alone. (I don’t think anyone loves commercials where there didn’t used to be any.) But given that reality, what alternate...