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I know next-to-nothing about advertising revenue and costs, but my guess is: there are a certain number of episode rotations which must be met before the advertisers 'break even' for their commitment to the airtime. The fact that this is exclusively a region 1 phenomenon, and knowing that Whedon...

I just wanted to say that I am a relative Buffy newbie (have seen season 1, the first 7 of season two, and very little else). I purposely skimmed over this thread to avoid spoilers, in fact. I never caught this show before being introduced to the season one boxed set. I saw the musical episode...