I just did some searching. In March of 1997 (launch) Panasonic, Toshiba, and Sony released players in the U.S. Sony's second player came out in August. I waited until Panasonic's 2nd generation (A110) to get a player that passed DTS.
You are forgetting the support from the vast majority of major consumer electronics manufacturers that Blu-ray enjoys - something Divx did not have. Circuit City's invention, a pay per viewing time/window scheme which was tacked on to the existing format of DVD, isn't comparable in any sense...