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Gotcha. I forgot to think from a corporate, instead of consumer, standpoint.

^ David, so why are sets being returned? I'm sure some people are opening, copying and then returning...but a lot more are defective in some way. If the studio is selling defective product, they should take it back, obviously. I don't think anyone will argue that point. And if, for the sake...

No, they don't. I have to go and find Home Media Retailing and dig up the story, but DVD sales are flat at best. Anyway, TV shows run the same problem as everything else in the DVD marketplace: there's simply too much new product on a weekly basis. There's no way to make consumers stand up...