TonyD: The competitor was NOT a video store, it was the so-called "low prices, always" store. The stores that are open 24 hours started selling theirs at midnight, and were running out of product by mid-morning. And by wiping out a good portion of our stock, they would have plenty to sell to...
I can tell you happened...a competitor of Target (and I'm not talking about a video rental store) has been coming into the stores buying up copies to apparently re-sell at their store. Someone from that "competitor" came into my store today and wiped out an entire endcap of ROTK (60+ copies!)...