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What theater did you visit?

Yeah, that's always how I felt. Ads = not preferable but not a biggie - certainly still seems nuts people filed a lawsuit about it. Funny how audiences fully accept - and even desire - ads when we call them "trailers"! :D I think my last visit to Regal was 2018 - the animated "Grinch", IIRC...

I wonder if chains might move back to more post-ticket time non-chain ads now that reserved seating is the norm. The pre-ticket time stuff undoubtedly draws fewer eyes than in the past because there's less need to arrive early. If you don't need to get there 10-20 minutes pre-ticket, you...

But then they know you'd just go get a snack during the start and ignore the ads. Of course, people can/will do that at theaters, but it's less convenient, so multiplexes have a more "captive audience" than homes do.

Your "doubled down" comments don't seem to connect to reality - at least not for a lot of us. I mean, if you count the pre-ticket time promos as "pre-movie ads", then maybe. But pre-ticket time ads have been around for decades. I remember local theaters used to run slides that advertised...

Yup. That's the AMC experience: 20 minutes of Maria Menounos then trailers/chain promos and the movie. Maria's pretty hot, so I don't mind! :D

Yeah, I don't really strongly object to pre-movie ads. Do I enjoy 'em? No, but they're not an affront to my principles or whatever. If they help keep theaters going, then bring 'em on. I'd rather sit through 10 minutes of ads than not be able to see movies in theaters.

Really? Wow. That's not come to AMC - not yet, at least. Once the Maria Menounos thing wraps, it's trailers and AMC promo - with the IMAX or Dolby Cinema promos at those showings, of course. I wish trailers went more like 10 minutes vs. 20 minutes, but at least I know the movie won't start...

And to be clear, I don't count theater promos as "ads" in this context. I've seen Nicole Kidman pimping for AMC roughly 294 times, and I've seen IMAX self-pimping a lot as well, but I don't see them as "ads" for this discussion. I would think of non-movie ads as Coke or candy promos - outside...

Huh. I've not been to a Regal in a good 5 years, but I don't recall that as a tendency when I last visited. Last time I remember lots of - or any - non-trailer ads that started at/after ticket time was when I went to a movie in England spring 2019. I was actually kinda shocked that they had...

Hummmmm... not really. I go to AMC all the time, and while they run a 20-minute pre-movie mix of ads and fluff, it ends at ticket time. That's innocuous. As long as the ads conclude by ticket time, it's no harm, no foul. They run too many trailers for my preference, but those have always...

You know this thread is almost 20 years old, right?