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Everyone has a reserved seat. You can't check out and pay without selecting your seats. You have to willfully sit somewhere else in order to violate the process. And there is one downside that I will admit to. Without the need to "fight" for seats, I've noticed more people show up at...

It is doing quite well in Northern Virginia. It has also been like this (reserved seating) in Europe for some time. I am personally of the opinion that you can have it both ways. Have some screens that are come as you are. Have some others that are reserved seating. After local competition...

No one sits in my seat. If they do, I politely ask them to move, showing them my ticket. I've never had an issue. If in the future, i get someone who won't move, I'll request that a theater employee seat my party in our assigned seats. And I am pretty particular about where I sit...

I love reserved seating. LOVE IT. They aren't assigned seats where I go; I select the seats when I buy the tickets. Then I don't have to get there 60-90 minutes to ensure a good seat. Much less pre-movie stress. Already got seats for Age of Ultron.