As said, I have no interest in Stern. That having been said, if O&A discuss Stern a lot, even just to rail on him, SIRIUS has to be pleased. You've got XM forums devoting tons of space to "did you hear what Howard said?" and so forth. That's good for SIRIUS because it highlights their...
$20,000 per spot is what Stern received on OTA for a 30 second. On SIRI, he's getting $9,500-$11,500 dependant on the time. That meks it the highest (by more then double) advertising cost anywhere on either service XM or SIRIUS, and I have no problem with SIRI taking in the slightly over...