Many of the added value DVDs are limited edition. Some for a higher cost, some for the same price as the CD. And also, some may say, "includes video" but it may be that the video is streamed once you get on a website. And many of these do not happen when the CD first comes out. They may be...
Like some of you noticed there are quite a few CDs coming out with either a DVD disc in the package or the CD itself has a link to a web site that contains videos and other information. The new Bon Jovi had a link that would allow the purchaser to buy Bon Jovi tickets before they went on sale...