HTF had the opportunity to talk with Josh Hollander, Director of 3D Production for Pixar, and Bob Whitehill, the 3D Stereoscopic Artist who worked on bring Cars to 3D.
http://www.hometheaterforum.com/topic/327762-htf-talks-3d-with-josh-hollander-director-of-3d-at-pixar/...
Good point about needing multiple viewings to really enjoy it. I'm also not a NASCAR fan, and thought it was OK after the first viewing. After repeated viewings I have a much greater appreciation for it. Glad to see it arrive in 3D.