Rotten Tomatoes is today launching a new Over The Top (OTT) service on The Roku Channel, known as The Rotten Tomatoes Channel. The 24/7 linear programming channel will kick off with 100 hours of video content and more than 10 original shows. Among others, the service will also extend to Peacock, XUMO TV and vMPDs (virtual multichannel programming distributors).
“We are thrilled to extend our relationship with fans through our new Rotten Tomatoes OTT channel,” said Sandro Corsaro, Rotten Tomatoes SVP & Chief Creative Officer. “The channel will not only deliver an around-the-clock celebration of entertainment but continue our brand promise to help fans find what to watch, by delivering the best movie, TV and streaming recommendations.”
RT says the new channel combines the brand recognition and trust of Rotten Tomatoes with a library of 100,000-plus videos of movies and TV shows. Viewers will be able to sift through new trailers, movie and TV news, conversations, “laugh-out-loud” games and Tomatometer recommendations. There will also be exclusive interviews with movie stars and other celebrities.
Interesting features of the channel include ‘Aftershow’ where critics and pundits debate recent movies and a ‘Rotten Tomatoes is Wrong’ podcast revealing the most beloved and despised moves ever made. These will complement existing original video series from RT such as ‘The Ketchup’ and ‘Binge Battle’, although viewers will presumably be sure to find shows to suit their taste.
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