In light of news that NBCUniversal is expected to remove The Office from Netflix next year, a new survey from Morning Consult and The Hollywood Reporter finds the impending departure of Netflix’s most popular show could have a negative impact on subscriber growth. The new data indicates that even seemingly unassailable global streaming platforms like Netflix are becoming increasingly reliant on their core or ‘marquee’ content – just a handful of titles – and that slippery fingers could easily lead to substantial hits in revenue, even though some analysts doubt that scenario would ever occur.
Highlights reveal that among Netflix subscribers aged between 18 and 29, nearly half (49%) of them would cancel if The Office, Friends, Marvel movies and Disney content were all removed from the service, compared to 32% of of all subscribers who also said the same.
Among all Netflix subscribers, here are the scenarios that would make them most likely to cancel their subscription service broken down in detail:
- The Office, all Marvel superhero movies and all Disney content – 31%
- Friends, all Marvel superhero movies, and all Disney content – 30%
- The Office, Friends, and all Marvel superhero movies – 30%
- The Office, Friends, and all Disney content – 28%
- The Office and all Marvel superhero movies – 28%
- All Disney content and all Marvel superhero movies – 28%
- The Office and all Disney content – 25%
The poll was conducted from May 2-5, 2019 among a national sample of 2,201 U.S. adults. The interviews were conducted online and the data were weighted to approximate a target sample based on age, race/ethnicity, gender, educational attainment, and region. Results from the survey have a margin of error of +/- 2 percentage points.
You can read the full report here. Have any of our members dumped Netflix or other streaming platforms out of frustration at loss of content, or not enough of what you perceive as high-quality content? Please add your comments below.