Broadband provider WOW! has today announced that it is providing a choice for new HSD customers in Charleston, S.C. to gain access to over-the-top (OTT) services as an alternative to traditional cable TV. New customers in Charleston will now be able to choose a preferred streaming service and package allowing complete control over the services to fit an individual’s “lifestyle and budget.”
In partnership with fuboTV, Philo, SlingTV and YouTube TV, WOW! will help customers cut the cord and move to a live TV streaming service to access favorite channels without needing additional equipment or being subject to fees. Customers will also receive free in-home set up along with a free Amazon Fire TV Stick, allowing them to access the streaming services, delivered over WOW!’s broadband HSD network, with speeds up to 1Gb, claims the company.
“WOW! has always put a high value on offering choices to consumers. This is one more way we’re empowering customers to determine when, where and how they consume information and entertainment,” said Teresa Elder, CEO of WOW!. “Our robust broadband network is the natural choice for HSD customers in Charleston who want to access streaming services on their terms.”
The trial comes as more and more traditional cable customers choose to cut the cord each year. According to public filings highlighted in a recent Wall Street Journal article, the pace at which people are abandoning traditional pay-TV packages accelerated by more than 70% last year, as prices continued to rise and consumers gravitated to more affordable streaming options. Additionally, large cable and satellite companies lost about 5.5 million traditional pay-TV customers last year.
You can find out more from WOW! here.