Vervent Audio Group (VVAG), parent company to luxury audio brands Focal and Naim, has announced a strengthened position in North America and an “acceleration of international ambitions” with the acquisition of Audio Plus Services & Plurison. The company says these two major distributors of high-end audio equipment in the US and Canada will extend the expertise of Vervent’s existing well-known brands. UK-based Naim and French manufacturers Focal united under the Vervent Audio Group umbrella to create a “European leader” as far back as 2011 when recognition of the former’s electronics prowess was matched with the latter’s easily identified speaker offerings.

Focal and Naim combine “…pleasure and innovation with their exceptional materials, avant-garde processes, and pure, sensational and emotional experiences.” With a portfolio of reference products for music entertainment in Europe, America and Asia, both Vervent brands – with the addition of Audio Plus Services & Plurison – now clearly wish to establish themselves as key players in the North American audio market.  

Naim Uniti Nova

The acquisition of Audio Plus Services & Plurison means that Vervent Audio Group will now create new North American subsidiaries, Focal Naim America and Focal Naim Canada. These subsidiaries will initiate a new investment phase and direction for Vervent in the US and Canada, and the company intends to maintain a goal of increasing quality of services and an opportunity to work more closely with retailers. By creating its own distribution entity, the group plans to make the North American territory market leader for 40-year-old Focal and 45-year-old Naim.

Daniel Jacques, founder of Audio Plus Services & Plurison, will lead both Focal Naim America and Focal Naim Canada as president, with a goal to deploy and offer a more focused customer experience, as well as high-quality service. Under his leadership, Focal Naim America and Focal Naim Canada say they will amass the largest sales force in the high-end audio industry in North America, and believe they will double their turnover over the next five years.

Published by

Martin Dew