With Samsung celebrating ten years of its Galaxy phone, today (February 20th, 2019) the company is opening three ‘Samsung Experience Stores’ at The Americana at Brand in Los Angeles, Roosevelt Field on Long Island in Garden City, NY, and The Galleria in Houston.

Samsung says that visitors to any of these new locations will get the chance to experience the next generation of Samsung technology, including being able to learn about and purchase products (Galaxy smartphones, tablets and wearables, TVs and SmartThings devices), get hands-on with new products, receive demos from Samsung experts, and get customer support with walk-in mobile device repair.

The company also says that it recently reached out to consumers to hear more about how they connect with the Samsung brand, and was told that customers “…love having the ability to walk into a store and experience how the latest technology from Samsung works together to create a unique, immersive experience.” Research also showed that Galaxy fans were apparently looking for a space where they could get a feel for Samsung products first-hand.

Over the past few years, Samsung has experimented with pop-up locations around the US, which the company claims gave people a chance to experience tech, such as VR. It then went on to open an immersive Samsung 837 location in the heart of New York City’s Meatpacking District.

“Our new Samsung Experience Stores are spaces to experience and see Samsung technology brought to life, to empower people to do what they never thought was possible before” said YH Eom, President & CEO, Samsung Electronics America. “We want to build a ‘playground’ for Samsung fans—a place to learn about and try out all of the amazing new products we have to offer.”

In the new stores, customers will be able to interact with 4D VR, go head-to-head with friends in an immersive 4K gaming lounge, and get see Samsung’s latest 8K TVs. The Samsung Experience Stores will be followed by a new pop-up tour.

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Published by

Martin Dew