This week, T-Mobile introduced TVision Home, a rebranded and upgraded version of Layer3 TV (the cable provider it bought last year). TVision Home is launching in Chicago, Dallas-Fort Worth, Los Angeles, New York City, Philadelphia, San Francisco, and Washington, D.C. metro areas, as well as Longmont, CO, on April 14th, with other markets coming later this year.

Subscribers will get more than 150 channels, including regional programming. The AI-driven consumer experience promises to recommend TV shows based on viewing habits, and the package includes 1TB of storage on a provided DVR. Built-in apps include Pandora and iHeart Radio, while Netflix and YouTube are slated to appear later. Both Alexa and Google Assistant are supported on the cable box.

T-Mobile customers will pay $90pcm for the new service. Whether that proves competitive is yet to be seen, but the company says that the average cable customer is now paying $107.30 before extras. A Satellite Freedom program will pay off early contract termination fees for Dish and DirecTV customers, up to $500 via prepaid card, when they switch to TVision.

Following on its deal with Viacom last week, T-Mobile also announced they will launch nationwide streaming services later in 2019, bringing its “disruptive” approach to cable & satellite TV (aka the Cableopoly).

“TVision Home is about so much more than home TV… it’s TV built for the 5G era,” said Mike Sievert, COO and President of T-Mobile. “With New T-Mobile, we’ll bring real choice, competition, better service, lower prices and faster speeds…right into your living room. And – speaking of speed — while the Cableopoly innovates at the pace of the cable companies, we’ll innovate at the pace of the internet to give customers more value and more freedom more quickly.”

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John Dirk

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Interesting. Is this service being offered exclusively to existing T-Mobile voice customers or the general public?

I assume the pcm suffix means Per Calendar Month?

the company says that the average cable customer is now paying $107.30 before extras.
I would expect the price of this offering to increase over time and eventually represent the return of the bloated bundles it is now targeting. There's simply no way T-Mobile can offer relevant content for less than AT&T, Comcast etc. can.

Also no mention of the specific channel lineup so overall value cannot really be determined. I get it though. It's at it's beginning stages and specifics will be forthcoming for the target audience.
 
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