Sony has announced three new native 4K (4096 x 2160) home cinema projectors with SXRD panels for both consumer and custom installation, namely the VPL-VW715ES ($9,999), VPL-VW915ES ($19,999), and flagship VPL-GTZ380.

“Sony has led the 4K projector market for nearly a decade, and we’re thrilled to announce a new range of powerhouse models for our customers and CI dealers,” said Mike Fasulo, president and chief operating officer of Sony Electronics North America. “Offering a big screen, immersive viewing experience that delivers the creator’s true intent is a core goal when developing our projectors, and these new models are no exception.”

Sony VPL-VW715ES

The lamp-based VPL-VW715ES and laser engine-based VPL-VW915ES models (replacing the VPL-VW695ES and VPL-VW885ES) both include a new ‘X1 for projector’ processor based on tech used in Sony’s best-in-class TVs. A dynamic HDR enhancer adopts scene-by-scene analysis to improve contrast in HDR content, while a digital focus optimizer improves focus by compensating for optical degradation for corner-to-corner clarity. Sony’s super resolution technology improves detail on 4K content and upscales 2K material to “close to 4K.”

Sony’s VPL-VW915ES

Sony’s flagship 4K SXRD laser projector VPL-GTZ380 is designed for both home theater and corporate applications. Sony promises the unit will deliver high contrast, brightness and HDR performance from a compact 112lbs body size, and the projector also carries the new ‘X1 for projector’ processor. The model is capable of a claimed 10,000 lumens of brightness and 100% of DCI-P3 color space.

Sony VPL-GTZ380

The VPL-VW715 and VPL-VW915 are available to order now in black or white at Best Buy, Amazon and other dealers. The VPL-GTZ380 model will be available during the winter.

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Martin Dew

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