Sony Digital Cinema, a new premium large format (PLF) cinema experience, which includes Sony’s dual laser projection system, has launched at its first location, the Galaxy Theatre Boulevard Mall site in Las Vegas. The new auditorium includes “powerful sound” and luxury reclining seats, and the auditorium’s high-contrast projection systems promise to bring filmmakers’ stories and vision to life “with a vibrancy that matches their original intent.”

The auditorium will now constitute the largest in the Las Vegas market, which Sony says will further enhance Galaxy’s recognition as the Best Movie Theater in Las Vegas, according to Las Vegas Weekly and Las Vegas Review-Journal.

“This location in Las Vegas is the first in what will be a nationwide rollout of Sony Digital Cinema experiences, which will drive audiences to the movies,” said Bob Raposo, head of cinema at Sony Electronics. “Sony has the capability and tools to be involved in every aspect of a film, from capture, workflow and post-production, to film production and distribution, and experiential theater solutions. We are uniquely positioned to understand and develop products that directly impact and elevate cinemas and their audiences.”

“We strategically chose Las Vegas, a city synonymous with world-class entertainment, for the launch of our new Sony Digital Cinema auditorium at Galaxy Theatres,” explained Rafe Cohen, president of Galaxy Theatres. “We strive to exceed customers’ expectations of a best-in-class theatrical destination, from the concessions and the seating to the technology. We turned to Sony, a company known for quality and excellence, to create a first of its kind Sony Digital Cinema auditorium that is sure to make our Boulevard Mall location a destination for those seeking the best cinematic experience on every level.”

Sony has been working with both large, independent and arthouse theater chains over the past ten years to provide products, services and support that “re-invent” the movie-going experience, and the company’s portfolio includes 4K, laser, lamp, HDR, 2D and 3D projection technology options. Sony says their solutions provide the flexibility requested by theaters, and the superb image quality and natural color reproduction that enhances audience engagement.

Visit pro.sony/solutions/movie-theatres for more information about Sony’s theater capabilities.

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Brian Husar

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How is this the first PLF in Vegas? There are a few Cinemark’s in Vegas that have the XD theaters that are THX certified that are PLFs.
 
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Martin Dew

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I totally agree, Brian. I think PLF auditoriums are taking us back to a golden era of film presentation again. Cinema should be about spectacle and scale - things that you just can't recreate at home. I just wish we were still watching film, and not digital images!
 

Brian Husar

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I totally agree, Brian. I think PLF auditoriums are taking us back to a golden era of film presentation again. Cinema should be about spectacle and scale - things that you just can't recreate at home. I just wish we were still watching film, and not digital images!
I wish they still did film as well, but more importantly, they need to really hype these up. One of the things missing some newspaper ads for movies went away. I remember the excitement of seeing an ad that had the big 70mm logo and if it was in THX as well. The ads made these an event as well.
 
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Most people don't look at newspapers for movie listings any more. People can find listings in seconds with a phone or computer.