Sony has announced that its new immersive sound technology, 360 Reality Audio, will be made available on Amazon Echo Studio with Amazon Music HD in the US, UK, Germany and Japan this year.
The new system was announced at CES in January and uses Sony’s object-based ‘spacial audio’ technology. Artists and creators will be able to map sound sources such as vocals, chorus and instruments with positional information on a recording. Sony is also developing support for various headphone and speaker systems, including Echo Studio.
Sony says it is working with major music labels, distribution services and industry leaders to create a musical ecosystem around 360 Reality Audio, which will include the creation, distribution and playing of music content.
“It’s been incredible to see the response from customers with the launch of Amazon Music HD,” said Steve Boom, VP of Amazon Music. “We’re continuing to pioneer a new listening experience, and now by supporting Sony’s 360 Reality Audio with the launch of Echo Studio, we’re combining the convenience of streaming music at its highest quality, with voice. We’re thrilled to make streaming music at its highest quality sound more accessible to customers than ever before.”
“Customers tell us that they love just being able to ask Alexa for their favorite music,” said Miriam Daniel, VP of Alexa and Echo Devices, Amazon. “With Echo Studio, which supports Sony’s 360 Reality Audio, we have engineered a completely new listening experience for customers. Through one simple device, they will be able to immerse themselves in music like never before, hearing each song the way its creators intended it to be heard.”
“Sony’s 360 Reality Audio is a truly next-level listening experience that closely mimics the deep sonic notes and omni-directional soundscape of a live musical performance,” said Mike Fasulo, president and chief operating officer, Sony Electronics North America. “We’re excited to bring this experience to Amazon’s large base of music enthusiasts, and I know they will be delighted with the results.”
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