In January At CES in Las Vegas, Sony announced that it was launching its first OLED TVs. In fact, the innovative design and seemingly strong performance credentials of these new ‘A1E’ OLED models made them the show’s star products for many attending AV experts.

Now, Sony has announced that it has opened pre-orders for the 55-inch and 65-inch A1E models in the US, and in the process, it has revealed how much the TVs are going to cost.

The 55A1E and 65A1E will both be available nationwide, from independent dealers as well as the likes of Best Buy and Amazon, for $5,000 and $6,500 respectively.

These prices are higher than early rumors from retailers had led us to expect, which we have been getting used to as other manufacturers have done the same. In truth, though, you only have to see the A1E sets in the flesh with their extraordinary standless design and innovative audio design (which uses the OLED panel itself as a stereo speaker system, yes, they hid the speakers) to see that it was probably always wishful thinking to imagine that they wouldn’t command a substantial premium above the prices of LG’s mainstream B7 and C7 OLED TVs.

The 55-inch and 65-inch A1Es will be on display from today (March 14) at Sony Square NYC, a showcase for Sony technology and entertainment in New York, and will hit stores in April. Sony will also add a 77-inch A1E later in the year, though the brand hasn’t yet confirmed likely pricing for this giant model.

Post Disclaimer

Some of our content may contain marketing links, which means we will receive a commission for purchases made via those links. In our editorial content, these affiliate links appear automatically, and our editorial teams are not influenced by our affiliate partnerships. We work with several providers (currently Skimlinks and Amazon) to manage our affiliate relationships. You can find out more about their services by visiting their sites.

Published by


Scott Hart


Alf S

Senior HTF Member
Apr 23, 2000
Real Name
Dang, for $6500 for a 65 inch TV it better serve me dinner ..and do a few other things!



Supporting Actor
Oct 13, 2014
Real Name
I have a feeling Sony's motion may be a little better, and the CMS may be more accurate stock (both small potatoes), but Im so happy with the E6 I got calibrated from @Robert_Zohn I could care less what 2017 does. Its a good place to be and reminds me of when I had my VT50 for 2.5 years. I just turned it on and enjoyed it knowing it was so dang good.

Dave Moritz

Jul 7, 2001
Real Name
Dave Moritz
I have no doubt the prices will drop as Sony most likely wants to recoup some of the cost of R&D. If my income improves soon I would be interested in a Sony OLED and if not I might go for a LG, depends alot on income improving.