As part of its ‘Stay in & SLING’ initiative, SLING TV is unlocking primetime TV with its Blue service offered free from 5 p.m. ET to midnight every night. The company says it is introducing a new kind of happy hour with “Happy Hour Across America,” offering free TV every night to help Americans “unwind after days of difficult news and sheltering in place” and while practicing social distancing. Those who are new to the SLING TV service can register and take advantage of the deal.
“Since we can’t serve you a beverage or basket of hot wings, we’re introducing a new kind of happy hour – TV ‘on the house’ every night,” said Warren Schlichting, group president, SLING TV. “Much like a real happy hour, TV is often a shared experience. So grab your favorite refreshment, tune in with your friends and family, and get those group chats ready.”
The company claims its news consumption has climbed by triple digits over the last month and during the Chinese flu crisis, increasing by 164 percent. Happy Hour Across America opens the SLING Blue service to new customers, offering 50+ live channels, free cloud DVR and 50,000 on-demand titles, with simultaneous viewing on up to three screens. The SLING Blue service also offers channels such as A&E, AMC, Bravo, CNN, E!, FOX News, FX, HGTV, HLN, MSNBC and TLC.
Happy Hour Across America participants will have free access to several series premieres and key shows, including Deadliest Catch (Discovery) season 16 premiere (Tues., April 14), What We Do in the Shadows (FX) season 2 premiere (Wed., April 15) and Better Call Saul (AMC) season 5 finale (Mon., April 20).
If you’re interested in participating in Happy Hour Across America, click here to sign up.