Arizona-based Severtson Screens has announced the launch of its new Motorized Electric Floor Projection Screens. The 30-year-old company is renowned for producing professional cinema screens which can be found in multiple countries across the globe. The new custom line comes available in a choice of four of Severtson’s signature projection surfaces and seven sizes (92-inch to 150-inch diagonal) or additional custom options up to 180 inches (diagonal). Severtson will feature the new Motorized Electric Floor Projection Screens line during CEDIA Expo 2018, held in San Diego from Sept. 6-8 at the San Diego Convention Center.

“Our custom Electric Floor Screens are a collection of premium retractable projection screens that can be installed beneath the floor for a seamless look that extend upward, making them an excellent solution for any multi-use home theater, house of worship, sports bar, conference room, or just about any other venue,” explained Toby Severtson, president and CEO of Severtson Corp. “Ideal for any room needing a modern, high-performance retractable projection screen, our line is a beautifully designed, yet highly durable masterpiece offering a clean and sharp appearance.”

Each screen is manufactured to the same high standards as Severtson’s large cinema screens utilized in theaters worldwide, according to the company, and is custom-made to meet ‘exacting standards and individualized needs.’ Customers will be able to choose from several of Severtson’s tensioned screen materials.

“These electric floor screens are the pinnacle of quality that Severtson has been known for during the past three decades,” added Aaron White, Home Theater & Pro AV sales lead at Severtson Corp. “The screen hides perfectly in the floor when not in use, and extends and retracts quickly and quietly. The durable mechanism and tab-tensioning ensure the screen is perfectly flat for maximum viewing performance.”

Additional specifications and features include:

Coated or acoustic materials
Permanent in-floor installation
16:9 HDTV aspect ratio
Tab-Tensioning System for a perfectly flat projection surface

Material choices:

Bright White Acoustically Transparent [BWAT] (1.14 gain)
Cinema White (1.3 gain)
Cinema Grey (1.0 gain)
SéVision 3D GX (1.4-3.2 gain): Severtson’s advanced, water-based optical coating recommended for passive 3D projection
Limited 2-year warranty

Published by

Martin Dew