Samsung Electronics showed off its 2019 lifestyle TVs, The Frame and The Serif TV, at CES this year. The company says that the two displays reach out beyond the concept of regular TVs and instead are pieces of “home décor that elevate the design of any living space.” If you have a concern is that your TV might be an eye-sore on a living room wall or in an awkward location, these two new models might offer an aesthetic solution.

“The traditional TV was only focused on technical features, such as picture quality and performance, but now TVs are also a lifestyle platform that blends in consumers’ daily life,” said Jongsuk Choo, Executive Vice President of Visual Display Business at Samsung Electronics. “This year’s models of The Frame and SERIF TV are enhanced lifestyle TVs that deliver a TV experience like nothing before.”

When not in use as a TV, The Frame’s Art Mode displays digital paintings and pictures, which promise to turn an everyday living space into an “art gallery,” and its Luminance Sensor adjusts colors on-screen to fit ambient brightness of a room for optimized settings to display artwork on-screen. The 2019 model of The Frame also includes the company’s QLED tech for improved contrast and black performance. The Frame’s ‘Art Store’ is building partnerships with prestigious galleries and museums by providing access to over 1,000 pieces of art, and is augmented by masterpieces from the Uffizi Galleries in Italy, the Van Gogh Museum in The Netherlands, and Te Papa in New Zealand. Samsung promises to expand these art gallery partnerships. Voice commands are available too care of Samsung’s home-grown platform, Bixby.
The 2019 Serif TV
The Serif TV was developed as an aesthetic-focused TV in collaboration with Paris-based industrial design duo Ronan & Erwan Bouroullec, and the display garnered the 2016 iF Design Award, the 2016 Wallpaper Design Award in the UK, and the 2016 Good Design Award in Japan, the first Samsung TV to do so. The 2019 Serif model also sports a QLED panel, as well as the company’s Ambient Mode, a feature providing news, weather updates and display imagery when the unit is turned off. The Serif TV had only previously been available in furniture and department stores, but is now being stocked by consumer electronics retailers too.
Post Disclaimer

Some of our content may contain marketing links, which means we will receive a commission for purchases made via those links. In our editorial content, these affiliate links appear automatically, and our editorial teams are not influenced by our affiliate partnerships. We work with several providers (currently Skimlinks and Amazon) to manage our affiliate relationships. You can find out more about their services by visiting their sites.

Published by

Martin Dew



Senior HTF Member
Mar 4, 2001
Catfisch Cinema
Real Name
For years, I’ve wanted a large, digital photo frame for my home. The closest I’ve got so far is an old iPad in a nice Restoration Hardware mount. It connects to an iCloud account to rotate through recent photos.

I like the idea of this TV. I could wall mount it. But I need an AppleTV or something to feed it photos. I don’t want Bixby picking its favorite artwork for me.


Aug 20, 2000
The marketing nonsense is getting to be hilarious. They stick a panel in a plastic frame that looks like an elongated I-beam and call it the "Serif" and then add 20% to the price because you are buying a piece of "aesthetic art". Meanwhile, nothing in the way of actual technical improvement has been made. People thought 3D was useless and a waste of money; however, they will spend extra for a television with a "fancy" frame or that has a picture mode to display canned photographs because they are aesthetic. :rolling-smiley: