Home entertainment seating company RowOne has this month secured a reseller deal with AV and consumer electronics superstore Best Buy and its high-end in-store offshoot Magnolia. According to the Michigan-based seat makers, 152 US Magnolia Home Theater in-store showrooms now display the brand’s ‘Direct Collection’ entry-level Galaxy II and step-up Prestige models, with additional stores being added in the future.
“Having been fully vetted to meet the stringent requirements of this #1 CI/CE retailer, we are very proud to be approved as a vendor partner,” said RowOne CEO Todd Girdis. “Best Buy offers the industry-lead CE/CI brands and their Magnolia Home Theater staff are experts in technologies and trends.”
RowOne was relaunched in February under the new ownership of former director of sales and marketing, Todd Girdis, and began shipping product again in August. The company is expanding its distribution outreach and says it is “making all the right moves”. RowOne also says its fulfillment model differs from competitors in the regular custom channel, as it stockpiles inventory in Michigan, and delivers in 10 business days or less and offers an optional last mile service to residences in 15 – 20 business days. Dealers will be able to use Audio Advice’s interactive Home Theater Designer 3D tool for identifying components and seating configurations.
RowOne has four styles of home theater seating. Topping the list are the flagship Revolution Sofa products, followed by Prestige, Plaza II and Galaxy II. For more information, visit RowOne and Best Buy.
Martin, a seasoned journalist and AV expert, has written for several notable print magazines. He’s served in key roles at Lucasfilm’s THX Division, NEC’s digital cinema division, and has even consulted for DreamWorks. Despite his illustrious career, Martin remains rooted in his passion for cinema and acting, with notable appearances in several Spielberg films, Doctor Who, and Star Wars: The Empire Strikes Back. He currently resides in San Francisco.
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