Redbox is introducing Redbox Free Live TV featuring up to 30 channels of movies and TV shows, including three of the company’s own branded channels.

“Redbox has built one of the most trusted brands in entertainment by consistently delivering value, choice and convenience to our millions of customers,” said Galen Smith, Redbox CEO. “We are expanding our reach to the masses by providing every U.S. consumer access to entertainment – whether that’s at one of our more than 41,000 kiosks, streaming On Demand or streaming Free Live TV.”

New devices are launching in the coming weeks, and the company expects to launch 10 additional channels each month. Free Live TV is available via redbox.com and the Redbox app for the Roku platform, iPhone, Apple TV, Android-enabled devices, VIZIO SmartCast and LG Smart TVs. The service doesn’t require a login, but just a requirement to click “Free Live TV” and choose a channel to start watching.

“The expansion of Redbox into live streaming television builds on the company’s commitment to being the go-to entertainment destination for consumers wanting choice and amazing value. With Free Live TV, we’re now offering an unparalleled level of content choice through our kiosks, on-demand and now free streaming,” said Galen Smith, Redbox CEO. “We know what consumers want to watch and Free Live TV expands the ability to reach consumers and tap into the growing OTT market.”

Redbox Free Live TV is augmented by the launch of Redbox-branded channels with content from various studios including Lionsgate. These include Redbox Rush for action and adventure titles, Redbox Comedy with movies and stand-up artists, and Redbox Spotlight featuring the company’s recommended content. There is also a list of third-party channels available, including USA TODAY and FilmRise Free Movies.

Last year, the company launched Redbox Entertainment, a division to produce and distribute original content across its service. Titles included The Fanatic (John Travolta) and Running with the Devil (Nicolas Cage, Laurence Fishburne). The Lost Husband, produced by and starring Leslie Bibb and Josh Duhamel, will be in theaters in April too, so it looks like the company might be capitalizing on its outreach to pursue a similar business model to Netflix.

You can get more information on Redbox Free Live TV and where to watch here.

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John Dirk

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...so it looks like the company might be capitalizing on its outreach to pursue a similar business model to Netflix.

Exactly but probably way too late. I wish them well but this will be a difficult market to break into.