Sports-centric media company Players Media Group has announced the creation of PlayersTV, a network dedicated to sports lifestyle and culture entertainment, and debuting on Samsung TV Plus in March. The company has partnered with pro athletes such as Carmelo Anthony, Vernon Davis, CJ McCollum and Chris Paul.
With Samsung as a strategic distribution partner, PlayersTV will debut exclusively on Samsung TV Plus, the ad-supported Smart TV video service with free TV and instant access to over 100 channels spanning news, sports, entertainment, lifestyle, gaming and children’s programming. Pre-installed on all 2016-2020 Samsung Smart TVs, the service is one of the top OTT services on the platform. Samsung is one of six distribution partners, with three additional distributors launching PlayersTV before Q3 2020.
“Samsung TV Plus is committed to providing consumers with a destination to discover free premium content on their Samsung Smart TVs,” said Sang Kim, VP of Product at Samsung Electronics. “PlayersTV is a perfect addition to the Samsung TV Plus lineup for passionate sports fans to experience content created and produced by world class athletes. We look forward to the debut of Players TV exclusively on Samsung TV Plus next month.”
Players Media Group is the newest venture of Collin Castellaw and Deron Guidrey, the sport entertainment and marketing visionaries behind Pregame Media, the digital agency that helped sports influencers to brand, monetize and scale their brands. Players Media Group has attracted a team of media industry experts with a combined 70+ years of digital, broadcast and streaming experience.
“In today’s world, the desire to not only connect directly with athletes but also learn about their lives off the field of play continues to grow exponentially. But it hasn’t always been easy getting great athlete content into the hands of fans,” said Players Media Group co-founder Deron Guidrey. “Through PlayersTV, we’ve created a distribution ecosystem that brings fans and athletes together in one place, making it easier for fans to access the content they desire, and easier for athletes to reach their fans and also better monetize their content. I’m excited to have world-class athletes join us as shareholders, investors and partners on this journey.”