I would like to start out by saying that I am an LED lighting guy. In real life, I literally deal with lighting on a constant basis. When OLED came out as a functional light, I was extremely excited. However, my excitement quickly fizzled out when it became apparent that OLED would not be cost effective enough, or bright enough, to be a viable solution for functional lighting. Cell phones, tablets, and televisions, that’s where OLED shines (no pun intended).
CES brought exciting news for TV enthusiasts, introducing top notch sets from the likes of Sony, LG, and Samsung. Of course, LG unveiled a gorgeous 4K OLED W series at the show, and Samsung said they would revolutionize the TV experience with their new QLED TV series. Samsung, naturally, says that QLED TV’s will deliver the best picture quality ever, marking a shift in the TV industry.
However, LG is not that impressed. They explain that is not that revolutionary at all. LG does say that QLED has greater luminance, but that’s about all it has extra compared to Samsung’s previous quantum dot TVs.
“The only change in Samsung Electronics’ new product and previous one is luminance. In quantum dot, luminance can vary according to backlight,” says Han Sang-beom, LG Display vice chairman, as cited by Business Korea. “It is true that Samsung improved the efficiency of quantum dot, but it is a very small part of it. It is still [an] LCD panel.”
The LG executive’s comment comes in response to Kim Hyun-seok, Samsung Electronics’ president of the visual display business, who praised the new QLED TV technology and said that “further competition of visual quality is meaningless.” I believe that we can all disagree with that, to an extent. When companies give up on competition, nobody benefits. At no point should any company say their product is good enough.
LG will continue expanding its large, small, and midsize OLED business this year. They are also banking on their premium LCD business to strengthen its dominant position in the global display market.
What do you prefer? OLED or QLED? Why?