3 Stars

Martin Dew submitted a new blog post

New Warner Bros. logo sparks controversy
[​IMG]

Continue reading the Original Blog Post.

Published by

Martin Dew

editor

Ronald Epstein

Founder
Owner
Joined
Jul 3, 1997
Messages
55,500
Reaction score
11,227
Points
9,110
Real Name
Ronald Epstein
I'll add to the controversy

I actually like this logo, though not as much as the original.

Screen Shot 2020-02-08 at 6.23.27 AM.png
 

DVBRD

Stunt Coordinator
Joined
Oct 27, 2011
Messages
129
Reaction score
108
Points
10
Real Name
Andy
When I first heard that Warner Bros. was changing its logo, I thought, "They're bringing the Saul Bass logo back?" Because it seems like nearly every other important filmmaker who made a movie for the studio in the past 10 years prefer using that logo over the recent one.
 

Ronald Epstein

Founder
Owner
Joined
Jul 3, 1997
Messages
55,500
Reaction score
11,227
Points
9,110
Real Name
Ronald Epstein
I don't really care, but if I had my choice, I would not have changed the logo.

I would not have either. The Warner logo is iconic. The one they had been using was the optimal one.

But, as always, everyone feels the need to re-invent themselves. An important part of history often goes with that.

Now we have to contend with evil Disney pulling the FOX name off its 20th Century and Searchlight logos. Now that's what I call a travesty!
 

Robert Crawford

Moderator
Moderator
Joined
Dec 9, 1998
Messages
47,451
Reaction score
23,497
Points
9,110
Location
Michigan
Real Name
Robert
I would not have either. The Warner logo is iconic. The one they had been using was the optimal one.

But, as always, everyone feels the need to re-invent themselves. An important part of history often goes with that.

Now we have to contend with evil Disney pulling the FOX name off its 20th Century and Searchlight logos. Now that's what I call a travesty!
It might be a travesty, but I can understand why they did it.
 

bmasters9

Producer
Joined
Jan 8, 2008
Messages
4,218
Reaction score
3,969
Points
4,110
Real Name
Ben Masters
But, as always, everyone feels the need to re-invent themselves. An important part of history often goes with that.
Wasn't that true about Columbia Pictures starting around 1981, when they changed (for their film logo) from the Sunburst/Abstract Torch to the 80s Torch Lady?
 

roxy1927

Stunt Coordinator
Joined
Jul 10, 2018
Messages
174
Reaction score
88
Points
110
Age
52
Real Name
vincent parisi
As terrible as it is and it is pretty terrible it's better than the 1967 or 1972 versions. Though I must admit I have a certain amount of nostalgia for the '72 version having seen it often in my youth.
 

bmasters9

Producer
Joined
Jan 8, 2008
Messages
4,218
Reaction score
3,969
Points
4,110
Real Name
Ben Masters
Though I must admit I have a certain amount of nostalgia for the '72 version having seen it often in my youth.
I think you have the same amount of nostalgia for that as I have for both the Sunburst/Abstract Torch and 80s Torch Lady of Columbia Pictures.
 
  • Like
Reactions: Tony Bensley

Ronald Epstein

Founder
Owner
Joined
Jul 3, 1997
Messages
55,500
Reaction score
11,227
Points
9,110
Real Name
Ronald Epstein
Man, Warner needs some real leadership desperately. That new logo is something for an imprint, like an animated subdivision or an indie films unit, not for the whole company.

What makes me think there was a big "logo unveiling" ceremony at the studio and everyone there nervously clapped?
 

Billy Batson

Producer
Joined
Feb 19, 2008
Messages
3,484
Reaction score
2,271
Points
4,110
Age
69
Location
London
Real Name
Alan
I like the long badge that used to be on the old b/w Warner movies. I'd agree that the best one is the yellow & blue one, I suppose you could say it looks a bit old fashioned, but so does the new blue one, as it still has the Warner badge, at least the red & black one looked modern. As long as they leave the logo alone on their catalogue releases, I'm not bothered.
 
  • Like
Reactions: Tony Bensley

bmasters9

Producer
Joined
Jan 8, 2008
Messages
4,218
Reaction score
3,969
Points
4,110
Real Name
Ben Masters
As long as they leave the logo alone on their catalogue releases, I'm not bothered.
The same for me with Sony and CBS (Columbia and Paramount).
 
  • Like
Reactions: Tony Bensley

skylark68

Screenwriter
Joined
Apr 1, 2015
Messages
1,326
Reaction score
1,812
Points
1,610
Location
Pearland, TX
Real Name
Timothy
As far as WB goes, I always liked the Bass designed one. I believe the Joker used this logo.
 

Jake Lipson

Executive Producer
Premium
Joined
Dec 21, 2002
Messages
10,057
Reaction score
5,259
Points
9,110
Age
31
Real Name
Jake Lipson
Hang on, when did Warner start using the new logo?

I saw Just Mercy last month, which is a Warner Bros. film, and it had the traditional one on there.
 

Sean Bryan

Sean Bryan
Joined
Jun 30, 1997
Messages
4,933
Reaction score
2,013
Points
4,110
Real Name
Sean
I’m really not a fan of the trend to make logos and icons “flat and simple” as some misguided interpretation of “modern”. I hated when Apple decided to make their iPhone icons “flat”. Just couldn’t fathom why Apple thought this looked better than the “etched/3D” look they originally had. This WB decision kind of evokes the same response from me, “bleh”.
 
  • Like
Reactions: Peter Keller