Brewery Ommegang and HBO®announce My Watch Has Ended, a beer to celebrate the end of Game of Thrones


COOPERSTOWN, NY
– Brewery Ommegang and HBO Licensing & Retail are pleased to announce the 15th and final offering in their multi-year, multi-beer partnership inspired by HBO’s award-winning drama, Game of Thrones®. My Watch Has Ended, an imperial brown ale brewed with maple syrup and fenugreek, will be available this fall, expressing the state of Westeros after eight seasons of bloody battle.

“We’ve brewed an amazing array of different beers over the course of this partnership, and it’s been our pleasure to be part of this phenomonal story,” said Brewery Ommegang president Doug Campbell. “A tribute to fans everywhere, My Watch Has Ended is a fitting end to the series, and a reflection of the mindset of fans now that this epic story has come to a close. We hope it’s something they’ll enjoy with friends as they reminisce about their favorite episodes and characters.”

“Fifteen beers and six years later, we’ve now arrived at our aptly named final beer, My Watch Has Ended,” said Jeff Peters, VP of Licensing & Retail. “What an incredible collaboration this partnership with Brewery Ommegang has been, and we couldn’t be prouder of this final product. Cheers!”

My Watch Has Ended is brewed with two-row base malt, specialty grains such as oat flakes and chocolate malt, plus maple syrup and fenugreek, an herb with a maple-like aroma and flavor. Hopped with Hallertau Magnum and Styrian Golding varietals and fermented with an English ale yeast, with aromas of sweet maple and caramelized sugar, the beer pours a rich mahogany. Notes of cocoa and toffee and a smooth, velvety mouthfeel finish dry, with gently smoldering roast.

My Watch Has Ended is 8% ABV and makes a superb match for rare, grilled steak. The char pairs with the roasted malt while maple notes play off the sweetness in the meat. The beer is also a fine candidate for sipping before the fireplace as winter arrives.

The beer will be available on draft and in 750 ml bottles at the suggested retail price of $11.99/bottle. My Watch Has Ended launches in late fall in time for the holidays, and alongside the Collector’s Edition pack, featuring three previously released beers: Take the Black Stout, Fire and Blood Red Ale, and Winter is Here Double Wit, plus a commemorative glass. Enjoy all of these beers while reliving the show with the delux Game of Thrones-box set that arrives in stores in early December, just in time for holiday giving.

About Brewery Ommegang
Founded in 1997 on the site of an old hop farm near Cooperstown, NY, Brewery Ommegang brews imaginative beers in a wide variety of styles, with particular emphasis on Belgian brewing traditions. For more information, visit ommegang.com, or follow us on Facebook at facebook.com/Ommegang, on Twitter at @BreweryOmmegang, and on Instagram at @BreweryOmmegang.

About HBO Licensing & Retail 
HBO Licensing & Retail, a division of Home Box Office, Inc., partners with best-in-class licensees around the world to give HBO’s global audience new and exciting ways to engage with their favorite shows. The division leverages iconic, award-winning HBO programs such as Game of Thrones, VEEP, Sex and the City, Silicon Valley, Insecure, The Sopranos, Big Little Lies, True Blood and more to create officially licensed consumer products, innovative merchandise programs, retail activations and live immersive experiences. HBO Licensing & Retail works across a broad range of product categories, including collectibles, apparel, publishing, live branded experiences, digital gaming, fashion and beauty collaborations, luxury accessories, and beyond. Officially licensed HBO merchandise can be purchased in retail stores around the world and online in the US at http://store.hbo.com.

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Todd Erwin

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Ever visit Brewery Ommegang? I go there for concerts sometimes. It's like this strange sliver of rural Belgium plopped down in the middle of central New York, about 10 minutes south of the baseball hall of fame.
 

Johnny Angell

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$12 a bottle? Will this be like blu ray pricing and the street price drops when’s it’s released? ;) I did like the description of the beer.
 

Scott Merryfield

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Over the holidays last year, we picked up a four pack gift set of Game of Thrones themed craft beer that also included two of those glasses. I think it was $25, and made a great gift for a friend who was a fan of the series. My wife then bought the store's last remaining gift set for me.
 
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Johnny Angell

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Over the holidays last year, we picked up a four pack gift set of Game of Thrones themed craft beer that also included two of those glasses. I think it was $25, and made a great gift for a friend who was a fan of the series. My wife then bought the store's last remaining gift set for me.
$25 for 4 bottles and two glasses isn’t bad. I’ll keep my eyes peeled over the holidays for such a pack, if they do it again.
 
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$25 for 4 bottles and two glasses isn’t bad. I’ll keep my eyes peeled over the holidays for such a pack, if they do it again.
The beer was quite good, too. One was a stout, and while I cannot remember the type of two others (one may have been a bourbon barrel aged ale) , they were both quite good. The fourth was a sour beer, which I am not a fan of. I saved that one for a friend who really likes that type of beer. He said it was also very good.
 
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