German TV-maker Loewe has launched a new TV that looks to have struck the perfect balance between style and substance.

The firm has announced its new bild 5 set, which comes with an OLED screen as well as HDR and Dolby Vision support in a sleekly-designed, retro casing.

Loewe’s creative director, Bodo Sperlein, has created many a set for the company, and is the man behind this latest offering, using a mix of natural materials to give the bild 5 a distinct and classy look.

You’ll be able to pick up the impressively slim TV – it measures just 4.9mm thick – in two finishes: natural silver oak, or high-gloss piano black.

Of course, all that top-end tech and elegant design doesn’t come cheap. Prices start at, £2,990 ($3,880) and the set comes in 55-inch or 65-inch models – all prices have not yet been released.

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Scott Hart


Alf S

Senior HTF Member
Apr 23, 2000
Real Name
What's up with that odd speaker placement?? :)


Senior HTF Member
Nov 20, 2002
Toronto area, Canada
Real Name
^ I would say that is pretty normal, or even much neater than normal because it's so sparse. You probably have this crazy idea that speakers should be positioned in some supposedly sonically beneficial arrangement according to "science/physics/acoustics" and all sorts of other imaginary things we can't see. :)

As far as this design, it looks almost perfect for me. I assume it's an LG panel. I really wish these panels came in 70" though, I'm kind of hoping for that size to become common, as 75" won't conveniently fit here, and I'd really like to get as large as possible. 65" is fine if that's the choice though.
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