LG, which co-developed the ATSC 3.0 next-generation TV standard, says it is ushering in the era of NEXTGEN TV with the introduction of six advanced LG OLED TV models equipped to receive new services with “enhanced content, pictures and sound.”
Unveiled at CES, the new TVs – which include screen sizes from 55 to 88 inches – have combined the company’s OLED and NEXTGEN TV technologies, and went on to win three 2020 CES Innovation Awards. U.S. broadcasters plan to launch NEXTGEN TV services in several U.S. markets this year, with signals reaching the majority of TV viewers in America.
NEXTGEN TV promises to unlock new features, additional content, more control and personalization for broadcast viewers. Initial enhancements (which may vary by broadcaster) include improved pictures with more 4K UHD and high dynamic range content, immersive audio for movies, plus an advanced TV guide, additional program information, and an on-demand video library.
“This is a milestone year for NEXTGEN TV, and we welcome LG’s announcement,” said NAB President and CEO Gordon Smith. “Early-adopter consumers with these TVs will benefit from NEXTGEN TV’s new services being launched by local TV stations across America. We’re delighted that TV manufacturers like LG, which contributed significantly to the cutting-edge ATSC 3.0 standard, are leading the way.”
The six 2020 LG OLED models earning the NEXTGEN TV logo from the CTA are the 55-, 65- and 77-inch GX Gallery Series 4K Ultra HD models, the 65-inch WX Wallpaper 4K model and 77- and 88-inch ZX Real 8K models.
For more information, go to LG here.