LG unveils ‘flagship’ CineBeam 4K UST laser TV

LG has introduced a new Ultra Short Throw (UST) laser projector, the HU915QE, following hot on the heels of the February launch of the LG HU715Q. No word on pricing yet (but is expected soon), and the product will be available this quarter. Described as the company’s “flagship home cinema solution”, it can produce a 90-inch image at 5.6 centimeters, or 120 inches at 18.3 centimeters from the wall.

The unit can achieve a claimed 3,700 ANSI lumens of brightness and a 2,000,000:1 contrast ratio via a three-channel laser technology, which uses a separate light source for each primary (RGB) color. As well as 4K content playback with HDR dynamic tone mapping, an onboard brightness optimizer automatically adjusts levels according to ambient light conditions. An adaptive contrast feature makes adjustments to improve contrast for individual scenes.

LG’s webOS smart platform enables streaming from Netflix, Amazon Prime Video, Disney+, YouTube and Apple TV, plus wireless streaming from Screen Mirroring, Apple AirPlay2 and Bluetooth. A built-in 2.2 Channel, 40W speaker system promises “rich” audio, combined with an ability to connect LG Bluetooth speakers for surround audio. The HU915QE employs an eco-friendly 45%-recycled ‘Re-wool’ finish designed by Danish textile company, Kvadrat. Its muted, natural color should blend in well with luxurious home interiors.

“Featuring LG’s latest projection technologies, the new CineBeam projector delivers outstanding 4K picture quality from a short distance,” said Seo Young-jae, senior vice president and head of the IT business unit of LG Electronics Business Solutions Company. “An excellent choice for movie lovers seeking authentic cinematic experiences at home, the HU915QE combines superb performance with convenient features, easy installation and a sophisticated, space-friendly design.”

For more information, please visit LG.com.

Martin, a seasoned journalist and AV expert, has written for several notable print magazines. He’s served in key roles at Lucasfilm’s THX Division, NEC’s digital cinema division, and has even consulted for DreamWorks. Despite his illustrious career, Martin remains rooted in his passion for cinema and acting, with notable appearances in several Spielberg films, Doctor Who, and Star Wars: The Empire Strikes Back. He currently resides in San Francisco.

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