LG has announced that its TVs are the “first in the world” to exceed the requirements established by the Consumer Technology Association to define the new generation of 8K Ultra HD products and services. The company says its products deliver “four times more detail” than 4K TVs and 16 times more than HDTVs.
The CTA developed the official industry 8K Ultra HD designation and logo to set up a definition for retailers and consumers to help better identify products that meet key 8K Ultra HD requirements. LG says its ‘Real’ 8K TVs debuting at CES 2020 are the first to exceed the CTA’s requirements on resolution, digital inputs, high dynamic range, upscaling, bit depth and measurement methodology.
The CTA has based its 8K definition on a threshold specified by the International Committee for Display Metrology. The measurement guidelines based on contrast modulation (CM) state that resolution must meet a 50 percent minimum CM threshold along with at least 33 million active pixels in order to qualify as 8K UHD. Other industry standard-setting bodies such as the International Organization for Standardization also use contrast modulation as the industry benchmark.
Starting this January, LG 8K TVs will display the CTA 8K UHD logo. LG says its 2020 models will offer 8K TVs in two categories: OLED (LG Signature OLED 8K) and LCD (LG 8K NanoCell TV), all of which will deliver CM values in the 90% range, while LG also claims “some other models” in the industry will remain in the low double digits. Global product testing outfits Intertek and VDE have verified that LG’s 75-inch NanoCell 8K TV “far surpasses” CM measurement requirements set out by ICDM, with the product demonstrating 90% horizontal and 91% vertical contrast modulation.
For information on LG’s activities at CES, go here.