LG has launched its first ultra short throw 4K Ultra HD projector. The LG CineBeam AI ThinQ 4K laser projector won a 2019 CES Innovation Award, and is available now at authorized dealers for $5,999.

The CineBeam HU85LA can project a 120-inch diagonal 4K image from as little as a 7.2-inch distance-to-wall, with a rated brightness of 2,700 ANSI lumens. LG says the beamer can deliver a “clear and vivid” picture which is optimized for high ambient light conditions. LG has incorporated an optical system deploying a three-channel laser for separate RGB primary colors, rather than a more conventional blue laser plus color wheel.


A new artificial intelligence platform (LG’s first) is integrated via Google Assistant and LG’s ThinQ AI solution for control and content identification by voice (without the need for a separate device). If you search for content, for example, the projector will automatically connect to Netflix, YouTube, Amazon and broadcast TV through the smart TV platform.

LG includes a ‘magic remote’ to implement both a motion-based user interface and backlit functions, enabling improved handling of the projector with smart features. For more information, go to LG’s home page here.

Published by

Martin Dew