LG says it is taking the home entertainment experience to ‘new heights’ with the introduction of its latest flagship TVs with ThinQ AI at CES 2019. By adopting the company’s second-generation α (Alpha) 9 Gen 2 intelligent processor and ‘deep learning algorithm’, the new models claim to offer a higher level of AI picture and sound experience quality. The new algorithm will offer enhanced picture and sound by analyzing a content source to recognize the ambient conditions around the TV to deliver more optimized content.

Employing LG’s open smart platform, LG’s 2019 TV range will provide access to a selection of AI services across multiple platforms, including the newly implemented Amazon Alexa, in addition to the built-in Google Assistant. There is also conversational voice recognition and an intuitive Home Dashboard for controlling smart home devices directly from the TV.

The α9 Gen 2 employed in LG’s Z9, W9, E9 and C9 series OLED TVs should heighten picture and sound quality with the algorithm which recognizes content source quality and determines the best upgrade method for optimal visual output. LG’s 8K 88-inch Z9 OLED TV boasts higher processing capabilities for delivering an improved 8K picture to enhance detail and sharpness due to 8K upscaling and improved noise reduction.

The new processor adjusts the tone-mapping curve in accordance with ambient conditions to offer optimized screen brightness, leveraging an ability to understand how the human eye perceives images in different lighting. The processor uses the TV’s ambient light sensor to measure light levels, automatically adjusting brightness to compensate as needed. The α9 Gen 2 AI can further refine HDR content by adjusting the brightness to transform the darkest scenes into ones with better contrast, detail, and depth of color, even in brightly-lit rooms. LG’s TVs will also use Dolby’s imaging innovation which intelligently adjusts Dolby Vision content, improving an HDR viewing in varying ambient light conditions.

Sound quality is augmented by an intelligent algorithm that can up-mix two-channel audio to deliver virtual 5.1 surround sound. The α9 Gen 2 optimizes output based on content type, improving dialog intelligibility. Users can adjust sound settings to suit room conditions or let their LG TV intelligently set the levels based on positioning. LG’s flagship TVs continue to feature Dolby Atmos too.

Visitors to CES 2019 from January 8-11 are encouraged to visit booth #11100 of the Las Vegas Convention Center for a closer look at the LG’s 2019 TVs with ThinQ AI.

Published by

Martin Dew



Value Electronics
Sep 17, 2005
Scarsdale, NY
Real Name
Robert Zohn
Here's my three part interview with Neil Robinson, LG's Senior Director of Strategic Partnerships. This interesting and informative video interview features Neil discussing new features and advancement in the OLED panels and the new a9 2nd generation and several new calibration features of the 2019 LG OLED TVs.

This 3rd video starts off with motion but then talks about HDR peak luminance and Color Volume.

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Reactions: Sam Posten


Aug 20, 2000
So is there actually any real improvement that the average person with normal human eyes is going to notice? All of the technobabble like that in the blog post is totally meaningless to anyone other than a calibrator or a video professional. Bringing back a 3D option on their sets would have been something meaningful. The fact they use A9-xxx-blah-blah 2nd generation processing chips in their TVs that massage the picture in ways that no average person will notice isn't a selling point.