LG ‘B&Binge’ Contest for Themed Netflix Watching

LG Electronics USA is giving TV watchers a chance to see the latest season of their favorite Netflix shows in show-themed settings. Through the LG ‘B&Binge’ contest, LG is recreating locations from Arrested Development, The Crown and a surprise mystery show, and offering a two-night stay within ‘true-to-show atmospheres’ for selected winners. Each location will be outfitted with 2018 LG OLED 4K TVs for the winners to view the Netflix shows.

The LG ‘B&Binge’ contest is aimed at what the company calls the “Serious Watcher,” and apparently builds on the success of last year’s first Serious Watchers campaign where LG gave fans an experience  through surprise deliveries of LG OLED TVs by Netflix Original series characters.

“TV today has become such an immersive experience. Viewers form deeply ingrained connections to the characters, settings and plots,” said Michelle Fernandez, head of home entertainment marketing, LG Electronics USA. “With this campaign, they’ll be able to see, hear and feel the same things their favorite characters encounter. Our goal is to celebrate this new form of viewership and offer Serious Watchers much more than just a front row seat by placing them in the center of the action.”

The LG ‘B&Binge’ settings and experiences will be outfitted with hidden show references in the form of Easter Eggs, and memorabilia to bring each show to life for the most serious watchers, claims the company.

LG says that the Arrested Development setting will enable watchers to live like a Bluth aboard a yacht inspired by the Lucille, the Bluth’s infamous yacht. Whereas Gob previously sunk the Lucille as part of one of his “illusions,” this yacht is above water and safely anchored at the Marina in Los Angeles. Watchers of The Crown will relive the royal drama from a palace in Yorkshire, England fit for a Queen or King. Royals know no needs and neither shall the watchers, who will be attended to by a butler. There will be royal garb fittings, royal etiquette boot camp, and afternoon tea will be served promptly at 3 o’clock (although I believe they mean 4 0’clock – Ed). Finally, the Mystery Binge will involve a full sensory experience and is guaranteed not for the faint of heart, and will be located in the depths of New England.

Participants need to go to LGUSA.com/LGBinge to enter the contest by detailing what makes them the ultimate fan and why they deserve to win the LG ‘B&Binge’ viewing experience for their favorite show.
Entries will be judged based on passion, originality, and execution. Two grand prize winners will be selected for each one-of-a-kind opportunity and each winner will be able to bring a guest. The contests for each location will take place as follows:

Arrested Development Experience: The entry period begins at 9:00 a.m. ET on July 16 and ends at 11:59 p.m. ET on Aug. 12. Winners will be announced on or around Aug. 24.
The Crown Experience: The entry period begins at 9:00 a.m. ET on July 16 and ends at 11:59 p.m. ET on Aug. 26. Winners will be announced on or around Sept. 7.
Mystery Experience: The entry period begins at 9:00 a.m. ET on July 16 and ends at 11:59 p.m. ET on Sept. 27. Winners will be announced on or around Oct. 12.

For more information about the LG ‘B&Binge’ contest, please visit LGUSA.com/LGBinge.

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Martin Dew

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