LG Electronics USA has joined forces with Danish retail furniture brand BoConcept and renowned interior designer Sarah Sherman Samuel to create a custom living room space in the flagship BoConcept showroom on Madison Avenue in New York City that highlights the elegant glass design of the LG OLED E8 TV with AI ThinQ. The living room design showcases the importance of material and form factor in modern home décor and visitors to the retail location will experience Samuel’s vignette styled with the unique picture-on-glass 65-inch class LG OLED TVs.

“BoConcept’s long-standing tradition of modern furniture with the highest functionality, design and quality, made them a natural fit for one of the smartest and most elegant TVs ever on the market,” said David VanderWaal, Senior Vice President of Marketing for LG Electronics USA. “The room’s refined glass design celebrates the transcendent technology of LG OLED to create a captivating statement piece in your home. And thanks to Sarah’s ability to effortlessly combine styles to create distinctive spaces, consumers can visualize new ways to bring their dream living room to life.”

LG says that the ‘elegance’ of glass meets the ‘unparalleled sophistication’ of OLED technology to produce a TV image that appears to float in the air. The LG OLED is combined with LG’s proprietary ThinQ AI technology, built-in Google Assistant and compatibility with Amazon’s Alexa, enabling the E8 series of LG OLED TVs to deliver ‘a previously impossible home cinema experience.’

“Glass as an element of design is one of the most versatile you can incorporate into a space. I find it an ideal complement to natural materials like wood, leather, and fur which is why the new LG OLED TV is a designer’s dream. I feel the TV is showcased at its best when used with those contrasting elements which is what I worked with when designing the living space within the BoConcept showroom,” said Sarah Sherman Samuel. “It brings a level of sophistication to any space.”

“When you take a closer look at modern interior decor, technology and furniture are steadily becoming more integrated,” said Steen Knigge, BoConcept Marketing Director, Americas. “Home-based tech products are evolving into sleeker designs to looking more and more like artwork, and LG’s latest product is no exception. As a company with Scandinavian roots looking to strengthen its U.S. foothold, having an established global brand like LG turn to us as a partner is a phenomenal honor. We’re excited to see what we’re able to accomplish together.”

For more information around the collaboration, visit LG’s YouTube channel and to learn more about how the LG E8 OLED TV, visit LGGlassTV.com or BoConcept.com

Published by

Martin Dew