Klipsch and McLaren Racing have formed a strategic multi-year partnership launching with the upcoming 2020 Formula 1 season. The speaker manufacturer will become the official partner on portable audio and headphone products with the Formula 1 team. Racing innovators McLaren says it consistently “creates and evolves in the fearless pursuit of better” while Klipsch strives to deliver “the power, detail and emotion of the live experience.”
The two brands have come together to co-design premium audio products, and a collection of the headphones and portable audio pieces – as a result of the collaboration – will be on display in the Klipsch Audio booth at CES in Las Vegas in January. We are also told that Klipsch branding will be featured on McLaren Racing’s team headsets at Formula 1 races globally starting at next year’s championship, while showcasing the audio brand in one of the “loudest” environments in the world.
Zak Brown, Chief Executive Officer, McLaren Racing says, “McLaren and Klipsch were created by two founders with innovation in mind and both brands live in the world of speed and sound. We are looking forward to starting the partnership in the 2020 season and collaborating to develop exciting products that leverage our shared knowledge.”
Paul Jacobs, President and CEO, Klipsch Audio adds, “Like Klipsch, McLaren Racing is authentic, uncompromising on quality, and remains true to their core values. With McLaren’s influence of state-of-the-art technology, lightweight yet robust materials and aerodynamic design, and Klipsch’s legendary sound and innovation, this strategic alliance will result in the smallest, smartest, most revolutionary headphones and portable speakers on the planet.”