KEF has announced that its New Jersey demo cinema located within the company’s Music Lounge has obtained THX Certification. The Marlboro-based facility uses KEF’s own THX Certified in-wall loudspeakers and subwoofers, and the company says that both the listening and viewing environment of the room “have been expertly tested and adjusted and verified to provide a stunning and accurate entertainment experience for all listeners.”

“The experience of listening to a movie in the 9.10.6 KEF Cinema is absolutely transformative. The room vanishes and you are transported into the cinematic soundtrack,” said David Kroll, Vice President, KEF
America. “The Atmos height control is so precise, you can hear that the orchestra is positioned below the floor in their pit. Even when listening at THX reference levels the system is so well balanced tonally you could relax all day, enjoying movie after movie.”

THX Certified loudspeakers still have to pass hundreds of lab tests to be able to brandish the well-known marque. The KEF cinema itself has a 9,500 cubic feet room volume with a 160-inch diagonal screen, and a primary viewing distance of 18 feet. Although THX’s goal with its ‘Certified Ultra’ products is to target customers with rooms of up to 3,000 cubic feet with a 12-foot listening distance, the Music Lounge space itself meets all tested requirements for room Certification, including reverb time, background noise, SPL, frequency response and time delay. This makes every seat in the house a “sweet spot” according to San Francisco-based THX.

“We are pleased to announce THX Certification of KEF’s high-end Music Lounge Theater, along with reinforcing the THX Certified Ultra seal achieved by KEF for the line-up of included speakers,” said Peter Vasay, the head of the THX Certification program. “The launch of this elite listening lounge demonstrates KEF’s continued commitment to providing its customers with an elite entertainment experience, and THX remains a proud KEF partner to ensure their products meet our rigorous, high standard of audio quality.”

For more information on the KEF Music Lounge plus installed equipment list, click here.

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Published by

Martin Dew