JVC projectors get first THX 4K HDR Certification

JVC has announced that two recently introduced home theater projectors have achieved THX 4K HDR Certification, the first display products to do so. The new JVC Procision Series DLA-NX9 (pictured above) and Reference Series DLA-RS3000 (pictured below) are the only display devices to date to have achieved the former Lucasfilm division’s approval. Both models feature JVC’s latest native 4K D-ILA device and the company’s 8K e-shift technology to produce an 8K image on the screen.

“HDR is a significant advancement in picture technology that delivers tangible improvements in image quality,” said Fred Zecha, General Manager, Custom Installation Sales, JVCKENWOOD USA Corporation. “With HDR available in a wide range of products today, THX 4K HDR Certification indicates a product that stands apart from the others and provides consumers with the assurance that their JVC projector will deliver the best possible HDR performance for a truly extraordinary viewing experience.”

THX performs hundreds of tests to confirm color accuracy, sharpness and contrast. A larger DCI-P3 color gamut is required for HDR, and THX 4K HDR Certification promises to ensure that a display truly achieves the required color palette, and with the highest accuracy. 4K HDR displays are evaluated for color and moiré artifacts with full HD and 4K content. Images must match the color, luminance, black levels and gamma seen in a filmmaker’s studio. The THX HDR test suite also ensures that even in scenes with multiple sized objects, white levels are produced that meet those expected by editors and colorists in production suites.

Another feature of the new JVC projectors is an Auto Tone Mapping function, which automatically adjusts settings for the optimum HDR10 image. The HDR10 mastering information MaxCLL (Maximum Content Light Level) / MaxFALL (Maximum Frame Average Light Level) varies greatly depending on content and, in order to achieve the best HDR10 experience, it is necessary to set the appropriate brightness settings for each piece of programming. The Auto Tone Mapping function automatically adjusts settings based on the mastering information. HDR images with different brightness can be viewed optimally without manual adjustment of the settings. THX tests for tone mapping to ensure that all content is rendered with precise definition in the brightest and darkest areas. In cases where content does not contain mastering information, a fixed value will be set or it can be manually adjusted.

“JVC is always at the forefront of delivering emerging technologies, and pushing the boundaries of quality and performance,” states Peter Vasay, SVP of Technology Operations at THX. “We are amazed at the detail and precision in the picture quality of JVC’s 4K HDR projectors. Whenever we certify a product from JVC, we know we are working with equipment that will truly deliver the artist’s vision.”

The JVC DLA-NX9 and DLA-RS3000 projectors are each priced at $17,999.95. For more information, go to www.jvc.com.

Published by

Martin Dew



  1. I really believe if you put 10 people in a THX theatre auditorium and ran a 10 minute demo snipe then put the same 10 people in a well tuned/EQ'ed (non THX) auditorium running Dolby SRD or DTS and played the same 10 minute snipe, 9,9 of the 10 people could NOT tell the difference. THX is of course nice but it's also a lot of hype. Just buy good amps, good speakers, EQ the room and sit back and enjoy. This of course is just my opinion.

  2. Save the date, Saturday, March 23, 2019 Value Electronics is partnering with JVC and Panasonic to demonstrate the next generation of moving images advancements in home cinema projection.

    We’ll be showcasing JVC’s NX7 and NX9 paired with Panasonic UB9000 BD player with the latest exclusive updates from each company, that will deliver image quality never seen before, (that is outside of what colorists and graders in Hollywood Studio Mastering Suites see when they work with the original master files).

    As we get closer to the event date I’ll be able to announce more information on this unique partnership.

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