A new survey conducted by Morgan Stanley reveals that streaming giant Netflix is “blowing competition out of the water” thanks to original content and a raft of new titles. Stephan Paterno, founder of the world’s first online film finance marketplace, Slated, says HBO, Hulu, and Disney need to find new ways to attract top talent.
“Netflix is well-positioned to dominate across the entire board, discovering fresh shows that will attract and maintain viewers,” says Paternot, CEO of Slated. “We now know that original content is king, so it’s time for all platforms to start creating.”
According to Variety, which first reported the findings of the poll earlier this week, roughly 40% of consumers surveyed said that Netflix is the top streaming outlet with the next highest, HBO, scoring 11%, down from 14% in last year’s equivalent survey. With the conclusion of HBO’s Game of Thrones series, industry insiders believe this raises serious questions about the ability of such organizations to maintain or grow market share.
The survey also revealed that Hulu has “the best original programming”, up from 4% last year, while 5% of respondents said that Amazon Prime holds that mantle, followed by 2% for each of Showtime and Starz.
Interestingly, the survey suggests that Hulu is likely more the cause of consumers ‘cutting the cord’ than Netflix, due to its available streaming package which can replace cable or satellite TV. Morgan Stanley revealed that one third of Hulu subscribers claimed not to have traditional pay TV, as opposed to 27% of Netflix customers.