Immersive ScreenX cinema experience appeal grows

With premium large format cinema experiences showing robust growth globally, Korean CJ 4DPLEX has declared that its immersive 270-degree theatrical format, ScreenX, has grossed $22 million in the worldwide box office in five months. This figure beats its own box office record from the same time last year, and represents an 85 percent surge in box office gross. The company now counts 218 auditoriums in 19 countries around the world, with 18 such screens in the US.

The ScreenX five-projector system beams extra content onto the side walls or ‘wings’ of a theater (which are draped in special fabric), with some movie projects adopting a multi-camera process during production and post-production to capture the extra peripheral information. Although the system allows for improved audience immersion, some have criticized its not-always-seamless transitions between all three walls, and the extra $ levy on punters to view a movie in one of these auditoriums. With that said, the enthusiasm from the major studios appears not to be waning, and there is clear potential for CJ 4DPLEX to develop the system in the future.

ScreenX has released six Hollywood films in the past five months and hot on the tail of Godzilla: King of the Monsters, the company will be releasing Spider-Man Far From Home in the format on July 5th. ScreenX 2019 releases have also included Alita: Battle Angel, Captain Marvel, Shazam!, The Curse of Llorona, and Pokemon Detective Pikachu.

“ScreenX is getting the spotlight as one of the most desirable movie formats from Gen Z and millennials across the globe in the international movie markets that include US, China, and Europe,” said JongRyul Kim, CEO of CJ 4DPLEX. “We are incredibly proud of the growth of ScreenX on a global scale and look forward to continuing to create unique movie-going experiences for audiences around the world.”

 

Published by

Martin Dew

editor

6 Comments

  1. Adam Lenhardt

    This seems more like a press release than a news post.

    My personal prediction: A gimmick that will be short-lived.

    Actually, with the exception of the quote at the end, those are my own words. Press releases don't usually offer up what critics of a product are saying.

  2. Martin Dew

    Actually, with the exception of the quote at the end, those are my own words. Press releases don't usually offer up what critics of a product are saying.

    My apologies, Martin. I read the headline, saw the promotional image, read the first paragraph, and didn't get any further.

  3. We discussed this a little in the Spider-Man Far From Home thread.

    In the end, I have little interest in setups like these where the enhancements are not created by the filmmakers, but rather, by a third party company.

    This is why IMAX is still the gold standard – when they have presentations with enhanced footage, that footage was created by the original filmmakers.

Leave a Reply