IMAX Enhanced global expansion includes movies and devices

IMAX and DTS have announced an expansion of the IMAX Enhanced ecosystem which will include new streaming platforms, movies, and device partners across the US, Europe, and China. IMAX Enhanced will now work with FandangoNOW and Rakuten, with streaming movie titles now to include Spider-Man: Far From Home and Bumblebee. The Angry Birds Movie 2 will now appear on 4K UHD disc, and Anthem and StormAudio have joined the device licensee partners.

FandangoNOW will begin streaming 4K HDR content in the US this month, while Rakuten TV will expand titles in Europe in the near future. Movies lined up for streaming platforms include Paramount’s Bumblebee, followed by Crawl, 2019’s Pet Sematary and Rocketman. Sony’s titles will feature Spider-Man: Far From Home – including 45 mintues of IMAX’s expanded aspect ratio – The Angry Birds Movie 2 and Jumanji: Welcome to the Jungle. Sony will also release a series of titles on UHD Blu-ray kicking off with The Angry Birds Movie 2. Back in July, IMAX itself released Space Station on UHD Blu-ray with IMAX Enhanced’s built-in audio visual bells and whistles.

Anthem and StormAudio have joined IMAX Enhanced’s existing 14 device partners, while the partnership has also certified various Sony BRAVIA TVs in European territories, plus China’s TCL X10 TV. IE partners to date include Arcam, Denon, Integra, Marantz, Onkyo and Pioneer.

“IMAX Enhanced continues to build on its growing momentum, as new companies throughout the ecosystem seek to offer their consumers the most immersive at-home entertainment experience in the world,” said Francisco Navarro-Sertich, senior vice president of strategy at IMAX Corporation and global head of IMAX Enhanced. “By bringing together two pioneering entertainment technology companies in IMAX and DTS, IMAX Enhanced is pushing boundaries and fundamentally changing what consumers expect and demand from home entertainment.”

 

Published by

Martin Dew

editor

10 Comments

  1. So… Nowhere in that press release was I able to discern exactly what "Imax Enhanced" even means. I'm calling it snake oil. Heck, Imax hasn't really meant anything special since they started using the name for theaters using two, 2K projectors on screens a fraction of the size of their older venues. 15 perf. film on a massive screen or it's not Imax, as far as I'm concerned.

    If you'll excuse me, I must chase rapscallions off of my lawn.

  2. There sure is a lot of flowery language on that imax private theater page; and then here’s the spec:
    Specification
    • Dual 4K 2D/3D laser projectors
    • Immersive IMAX® curved screen and movable frame
    • Proprietary IMAX® sound system
    • Quality equalizer and power amplifier
    • HD multi-media content server and player
    • (supporting HD television, Blu-ray™, DVD, CD, gaming and karaoke)
    • Touch-screen control pad with dedicated control system
    • Number of seats x3 pairs of professional 3D glasses
    *Space Requirement: 80-150 m² (860 – 1938 sq. ft)

    To ensure your complete ongoing satisfaction, IMAX Private Theatre Platinum™ benefits from
    24/7 remote system problem diagnoses.

  3. Brian Kidd

    So… Nowhere in that press release was I able to discern exactly what "Imax Enhanced" even means. I'm calling it snake oil. Heck, Imax hasn't really meant anything special since they started using the name for theaters using two, 2K projectors on screens a fraction of the size of their older venues. 15 perf. film on a massive screen or it's not Imax, as far as I'm concerned.

    If you'll excuse me, I must chase rapscallions off of my lawn.

    Brian, I totally agree with your comments about 15-perf IMAX. These are my sentiments entirely.

    Could I just point out that my articles are not press releases as such, even though the information does come directly from press announcements. I just wanted to make the differentiation clear. If I were to post a press release unedited or untargeted to our audience here, the story will be in the official Press Releases forum. Both AVS Forum and S&V use a similar method to relay news to their members.

  4. Brian Kidd

    So… Nowhere in that press release was I able to discern exactly what "Imax Enhanced" even means. I'm calling it snake oil. Heck, Imax hasn't really meant anything special since they started using the name for theaters using two, 2K projectors on screens a fraction of the size of their older venues. 15 perf. film on a massive screen or it's not Imax, as far as I'm concerned.

    If you'll excuse me, I must chase rapscallions off of my lawn.

    I mostly agree, though 4K laser projection on those same massive screens comes awfully close.

  5. Worth

    I mostly agree, though 4K laser projection on those same massive screens comes awfully close.

    Close, but the IMAX venues with 4K projectors are still very much in the minority. I fully believe that digital projection technology is evolving at a pace wherein it will eventually equal or exceed the old IMAX film process. Right now, however, people are paying a premium for a lesser experience. Then again, I still think Cinerama was pretty darned fantastic. 🙂

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