IMAX consolidated its position at CES this year by announcing more partners joining its ‘IMAX Enhanced’ residential AV portfolio, while continuing to expand its global ecosystem. The program now incorporates four streaming platforms in seven countries.
The company has also expanded the program to 17 device manufacturers, with Harman’s JBL Synthesis and Definitive Technology joining as the first loudspeaker partners, while Sony Pictures Entertainment’s Charlie’s Angels, Zombieland: Double Tap and Terminator: Dark Fate are all now available on digital. Paramount Pictures has also joined the expanding IMAX Enhanced content lineup.
IMAX’s device partners now include Hisense, TCL, Sony, Definitive Technology, JBL, Arcam, Denon, Elite by Pioneer, Lexicon, Trinnov, Onkyo, Integra and Marantz, while digital retailer partners comprise FandangoNow, Rakuten TV, Privilege 4K and Tsutaya.
IMAX Enhanced provides digitally remastered 4K HDR content with high-end consumer electronics and streaming platforms to offer “a new level of sight, sound, and scale.” The company partners with DTS using a special variant of the the latter’s codec technology integrated in home audio equipment to deliver an IMAX immersive signature sound. Some of the IMAX Enhanced content features include an expanded aspect ratio, and along with DTS, the two companies have designed an IMAX Mode on associated licensed equipment to deliver what is claimed to be the “best” viewing and listening experience in the home.
You can get more information by visiting the IMAX Enhanced web page.
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