Hisense has officially released three new Laser TVs, the 75-inch Trichrome Laser TV, the Sonic Screen Laser TV and the Self-Rising Screen Laser TV. Dr. Lin Lan, Vice President of Hisense Group, announced at CES that Hisense Group is to challenge an annual target of 40 million TV sales units, aiming at being one of the top two manufacturers globally. Dr. Liu Xianrong, the chief scientist of Hisense Laser Display, also shared the latest of the company’s technologies.
Hisense believes that the ideal form of television for a family should be integrated into an entire home, and should only “appear” when needed. The Self-Rising Laser TV provides a rolling screen that is able to roll and also maintaining peak optical performance.
The launch of the 75-inch and 100-inch TriChroma Laser TV is a “breakthrough of color technology” and enables the company’s line to to achieve 90% of the colors recognizable by the human eye, and meeting the BT2020 standard. At CES Dolby also performed the first technology demonstration of Dolby Vision on the TriChroma model. Hisense went on to say that screen-based audio realizes a true integration of sound and picture, and the company claims to pioneer the technology of sound generation for cellular bionic screens, which make the positioning of sound clearer while allowing it to spread further, and perform with better detail.
“Hisense firmly believes that laser display will dominate in the future,” Dr. Lin Lan said in his speech, and that since the first laser TV was released in 2015, Hisense has progressed by increasing sizes from 75″ to 150″.