HDR10+ Technologies, LLC, is a development consortium founded by 20th Century Fox, Panasonic and Samsung. At the end of last week, it announced the start of the new licensing and logo certification program for HDR10+ technology. HDR10+ is the royalty-free, open standard dynamic metadata platform for High Dynamic Range (HDR), which optimizes picture quality for 4K Ultra HD displays and should improve the viewing experience for all audiences.
As many of you may already be aware, the new HDR10+ technology optimizes picture quality for 4K Ultra HD displays by using dynamic tone mapping to reflect frame to frame or scene to scene variations in brightness, color saturation, and contrast. The resulting enhanced viewing experience will now be provided on a wide range of displays bringing the viewing experience much closer to the original creative intent for the content. HDR10+, as opposed to HDR10 with its one-size-fits-all approach, includes this metadata which is carried along with movie or content files, and provides for scene-by-scene adjustments for optimum presentation. Dolby Vision also includes signals with metadata.
According to HDR10+ Technologies, its license and logo certification is now available to interested companies that meet HDR10+ technical and testing specifications. The HDR10+ certification program qualifies the compliance based on different device categories and their technical performance to ensure that HDR10+ compliant products meet high standards for picture quality.
At the moment there are over 40 companies supporting the technology through content production, distribution and consumption, and consumers will be able to look out for the certification of hardware and software products with the HDR10+ logo
“The new HDR10+ licensing and certification program represents a technological step forward for next generation displays,” said Danny Kaye, Executive Vice President of 20th Century Fox and Managing Director of the Fox Innovation Lab. “HDR10+ improves the viewing experience for all audiences by delivering higher picture quality to a wider range of affordable TVs and devices.”
“We believe that this licensing and certification program will provide reassurance to consumers who want to ensure that they are seeing the most accurate HDR representation of the creator’s vision,” said Toshiharu Tsutsui, Director of Panasonic’s TV Business Division.
“With an increase in demand for larger displays and premium picture quality, we are thrilled to announce a new HDR10+ licensing and certification program,” said Bill Mandel, Vice President of Industry Relations at Samsung Research America. “This program was designed with consumers in mind, highlighting our commitment to improving the overall HDR experience while simultaneously extending the HDR10+ ecosystem globally.”
The HDR10+ platform will also give way to future development and enhancements as technologies evolve. If you’re interested in to find out more, go to www.hdr10plus.org.
Martin, a seasoned journalist and AV expert, has written for several notable print magazines. He’s served in key roles at Lucasfilm’s THX Division, NEC’s digital cinema division, and has even consulted for DreamWorks. Despite his illustrious career, Martin remains rooted in his passion for cinema and acting, with notable appearances in several Spielberg films, Doctor Who, and Star Wars: The Empire Strikes Back. He currently resides in San Francisco.
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