One CES press release that quietly landed in the inbox last week, in amongst all the fanfare from the likes of Sony, LG, Samsung, was an announcement that a small company known as Stream TV (and its ‘Ultra-D’ technology) had forged a alliance with BOE Technology Group, a Beijing-based flat-panel display innovator and supplier.
The idea is to bring a far more sophisticated glasses-free 3D technology to consumers. If any of you have already experienced glasses-free 3D demonstrations over the past few years, you might have found the results to be mixed, with several relying on the viewer to be seated within specific quadrant viewing angles from the display to get the full effect, while others lacked acceptable perceived image resolution. But there was never any doubt that R&D by various companies would eventually come up trumps, and it seems perhaps we are getting closer to that end goal.
Stream TV’s Ultra-D solution is considered by many to be the ‘world’s best’ glasses-free 3D technology, and the company claims that its ‘advanced optics and powerful rendering algorithms’ create a 140-degree viewing angle with a ‘crisp, clear and vibrant 3D experience’. The new deal means that this new technology should find its way into consumer televisions, with BOE shipping millions of panels to a number of manufacturers.
“4K TVs and PC monitors are obsolete now that 8K panels have arrived,” said Mathu Rajan, CEO of Stream TV. “Working with high-resolution panels from a partner like BOE allows us to gain significant traction in the global market. The human eye can’t tell the difference between 4K and 8K in flat 2D. Without using the third plane, you’re basically throwing away all those pixels. We use those extra pixels for pop and depth to create an immersive experience that brings real value to device makers and their customers.”
At CES last week, the collaboration between Stream TV and BOE was showcased with an 8K ‘Lite’ glasses-free Ultra-3D display, by appointment only. If you want to read more about the Ultra-D auto-stereoscopic technologies, which are destined to roll out in a number of device categories, there is plenty of information on the Ultra-D website. In the meantime, if any of you had a chance to witness the performance at CES, and were one of the lucky ones to get an appointment, please add a comment below.